About us

Who we are


Our track record

For more than 15 years

We have excelled in creating value for consumers as services providers for retailers and brands.

In 15 countries, 10 different languages and many cultures 

We have built collaborative ecosystems and have been recognized with dozens of international awards.

250 millons consumers worldwide have participated in our programs.

The teachings we learned and the diversity of our team led us to the next step, in order to build our own product: an independent community that interconnects our 3 main groups of interest.

Shopadvizor is a collaborative ecosystem that interconnects consumers, retailers and brands. Our platforms help consumers to make better decisions by providing easy access to trustworthy and reliable information, while also allowing them to give their personal insight on the products.

At Shopadvizor, you have access to the largest database of certified ratings and reviews on FMCG.

Our commitment

Our team works on it every day

To make reliable and transparent information available to all that inspires confidence in consumers, brands and retailers, creating added value. 


Diego Chorny

CEO & Co-founder

He has been Marketing Director of Walmart and later recruited for Carrefour's Executive Committee (Argentina). In both companies he made the turn around to marketing, helping to increase market share and improve profitability.

He moved to Spain and founded Brand Value (2003). As a specialist in marketing for retailers he leaded the creation of collaborative programs in 15 countries.

Guillermo Lobos

COO & Co-founder

He has been General Manager of DIB SA, a Latin-American decoration retailer, where he made the operations grow from 40 to 150 people, multiplying by 5 the business in Argentina.

He joined Brand Value in 2005 and played a key role working closely with Diego in the evolution  of the company for the development of Shopadvizor

Diego Eriksson

CCO & PARTNER (Sales & Marketing)

17 years of a successful career in Unilever, holding positions as VP Customer Development America  and 10 years experience in consulting and coaching of senior executives and teams in FMCG companies.

Pablo Santiago


15+ years experience in technology areas in 7 different countries, advising and working for companies such as: Spotify, Schibsted, Unibet, Generalitat de Catalunya.

Gastón Cerf


30+ years experience in administration, financial control and corporate finance. He worked in executive positions in France, United Kingdom and Argentina in companies such as  Citibank and DIA Group.

Our most valuable capital

Like our community, our team of more than 60 multicultural people based in 4 countries is rich in knowledge, diverse, passionate, transparent and determined.

Work with us

New talents are always welcome at Shopadvizor.
BRAND VALUE, S.L. acts as the Data Controller of your personal data in order to attend and manage your application to participate in recruitment processes. The lawful basis for the processing of the data provided is the consent you give by ticking the appropriate box and sending your application. To exercise your data protection rights, you can contact privacy@shopadvizor.com, as well as file a complaint with the Supervisory Authority. For more information, please check our Policy Privacy .